Privacy Policy

1. Who We Are

This Privacy Policy describes how Apex Nutrition LLC ("we", "us", or "our") collects, uses, and shares information about you when you use our website and purchase our products.

2. Information We Collect

We collect information you provide directly to us and information collected automatically when you visit our site.

Information you provide:

• Name, email address, shipping and billing address
• Payment information (processed securely by our payment provider — we do not store card details)
• Order history and product preferences
• Communications you send us (e.g., support inquiries, newsletter sign-ups)

Information collected automatically:

• IP address, browser type, and operating system
• Pages visited, time spent on site, and referring URLs
• Cookie and session data (see Section 7)

3. How We Use Your Information

We use the information we collect to:

• Process and fulfil your orders and send order confirmations
• Communicate with you about your purchases, returns, and support requests
• Send you marketing emails and promotions, where you have opted in
• Improve our website, products, and customer experience
• Comply with legal obligations and prevent fraud
• Personalise your shopping experience

We will not sell or rent your personal information to third parties for their own marketing purposes.

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your personal data under the following lawful bases:

• Contract performance — to process your orders and manage your account
• Legitimate interests — to improve our services and prevent fraud
• Consent — for marketing communications, which you may withdraw at any time
• Legal obligation — to comply with applicable laws and regulations

5. Sharing Your Information

We may share your information with trusted third parties only as necessary to operate our business:

• Payment processors — to securely handle transactions
• Shipping and fulfilment partners — to deliver your orders
• Email service providers — to send transactional and marketing emails
• Analytics providers — to understand site usage (data is anonymised where possible)
• Legal authorities — if required by law or to protect our rights

All third-party partners are contractually required to protect your data and may not use it for their own purposes.

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes described in this policy, or as required by law. Order records are typically retained for 7 years for accounting and legal compliance. You may request deletion of your account and personal data at any time (subject to legal retention requirements).

7. Cookies

We use cookies and similar technologies to operate our website, remember your cart, and understand how visitors use our site. Types of cookies we use:

• Essential cookies — required for the site to function (e.g., cart storage)
• Analytics cookies — help us understand site usage (e.g., Google Analytics)
• Marketing cookies — used to show you relevant ads (only with your consent)

You can control cookies through your browser settings. Disabling certain cookies may affect site functionality.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Access — request a copy of the personal data we hold about you
• Correction — ask us to correct inaccurate or incomplete data
• Deletion — request that we delete your personal data ("right to be forgotten")
• Portability — receive your data in a structured, machine-readable format
• Objection — object to processing based on legitimate interests
• Withdraw consent — for marketing emails, unsubscribe at any time via the link in our emails

To exercise any of these rights, contact us at privacy@apexnutrition.com. We will respond within 30 days.

9. International Data Transfers

Apex Nutrition LLC is based in the United States. If you are located outside the US, your personal data may be transferred to and processed in the US. Where required, we use appropriate safeguards (such as Standard Contractual Clauses) to ensure your data is protected in accordance with applicable law.

10. Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us: